Global Media Project group shot
Global Media Seminar with James Der Derian, John Santos, and chihuahuas

Global Media Project group shot
The 2007 Global Media class prepares for its psycho-geographic drift to the Providence Mall to see The 300

Global Media Project group shot
John Phillip Santos, James Der Derian and Eugene Jarecki with the inaugural 2006 Global Media class (and Che T-shirts)

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Viacom sues Google, YouTube for $1bn

In light of our continuing observation of the YouTube Effect...

Viacom will sue YouTube for $1bn

Entertainment giant Viacom Media says it will sue web search engine Google and its video-sharing website YouTube for $1bn (£517m).

Viacom, which owns MTV and Nickelodeon, says YouTube uses its shows illegally.

Viacom alleges that about 160,000 unauthorised clips of its programmes have been loaded onto YouTube's site and viewed more than 1.5 billion times.

Google says it is "confident" that YouTube has respected the legal rights of copyright holders.

As well as more than $1bn in damages, the legal action seeks an injunction to prevent what Viacom calls "massive intentional copyright infringement".

I would be sad to see this democratic movement on YouTube get quashed by an enormous corporation. Will this case be the future of the Internet? Stay tuned...

Comments

Neither corporation is thinking about democracy, but about the right to make a profit. As much as I love YouTube, it doesn't democratize images/videos/films. If it really did democratize, then it wouldn't have spotlights on certain videos. Democracy is a tricky word, and I think in the U.S. it's basically lost its substance. I think it would be more appropriate to substitute the word "capitalist" for "democratic." In that case, it would be a chicken fight between two corporations. Ever noticed you can't download a video from YouTube? That's their way of protecting their profit--so you have to go back to the page to see the video again, and be exposed to their advertising. So I say, FIGHT FIGHT FIGHT!

You have a point. To clarify, I think I was trying to talk about the opposing approaches to media — YouTube has a populist approach to who has ownership of media (and makes its money through that approach), while Viacom believes they own the same media. It's another iteration of the debate on intellectual property rights that has been around since the Internet showed up, and it'll be interesting to see how this goes. I don't disagree, though, that both countries are motivated by the profits they can make.

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