There was an interesting blogpost by Andrew Romano in February on the Newsweek website that I thought might interest everyone. One of the issues it addresses is the use of the Gotham font in creating the Obama "brand." Romano interviews Michael Bierut, who is featured elsewhere on the Global Media site and in the film Helvetica, and Bierut offers some very interesting insights into Barack Obama's campaign design.

http://www.blog.newsweek.com/blogs/stumper/archive/2008/02/27/how-obama-s-branding-is-working-on-you.aspx

"I think he's using design in a way to make him look as normal, as comfortable, as inevitable as a brand can look in American life. Those are really deliberate, interesting choices. Whether or not a sans serif font like Gotham looks more "American" than a Swiss font like Helvetica, that's in our imaginations to a certain degree. I think it's much more incontrovertible that he's actually using the seamlessness of this branding to convey a candidacy that's not a dangerous, revolutionary, risk-everything proposition--but as something that is well-managed and has everything under control." - Michael Bierut on the font used in the Obama campaign