I'm going to be discussing the Science: So What campaign, and especially the impact achieved by Fast Future's report The Shape of Jobs to Come. I'm also going to be talking about some of the critical responses to this - especially via social media - and arguing that a type of diffused or 'bottom-up' impact might allow both more meaningful engagement and better research.

If you're wanting to read a bit around the subject, Alex Holmes and I summarise some of the challenges to this report - and associated PR - in an earlier Guardian Science Blog post. The blogger James Hayton's Guardian piece is also recommended.

I'm going to be talking about some social media responses to the report - which I have been able to effectively collate links for in writing this post, perhaps reflecting the temporality of this type of discussion. I'm hoping to write up this at a later date (and have been doing some work on science blogging with Hauke Riesch, which isn't entirely unrelated) - so, while I appreciate that this may not make sense as a stand-alone post, if you would like to discuss any of this further please do get in touch.

Looking forward to the RGS session tomorrow!